Through the program, students will develop the following competencies.

CMS Web Development students will be competent to:

  • Define, articulate, and scope development needs for a content management system (CMS) development project;
  • Set up and manage appropriate development environments;
  • Configure the back-end of a CMS to specs;
  • Develop the front end of a CMS to match designs (theming);
  • Import, and edit content with the CMS;
  • Work productively in a team as well as independently;
  • Establish effective time management skills;
  • Develop project collaboration skills;
  • Establish excellent communication skills.

Strategic Web Design students will be competent to:

  • Articulate strategic design direction for clients;
  • Design layouts and experiences for Content Management Systems and other web marketing materials;
  • Create appropriate graphics for the projects of different clients;
  • Work productively in a team as well as independently;
  • Establish good time management skills;
  • Develop project collaboration skills;
  • Establish excellent communication skills.

Marketing students will be competent to:

  • Plan and develop an online marketing campaign to suit the client organization’s culture;
  • Research and document costs associated with the campaign;
  • Design and execute content strategies and publishing plans;
  • Conduct Search Engine Optimization from keyword research to link building;
  • Design and execute social media strategies appropriate to client needs;
  • Work with designers to develop appropriate marketing materials;
  • Work productively in a team as well as independently;
  • Establish good time management skills.
  • Develop project collaboration skills.
  • Establish excellent communication skills.